From: Multi-hybrid corn planter trials in Corn and Soybean Digest (link):
"If multi-cultivar planters gain significant market share in coming years, farmers could see a big shift in the corn hybrids and soybean varieties available to plant in unique field environments, says Jason Webster, Beck’s Hybrids research agronomist…….“We may have customized hybrids for certain soils that never would have been released in the past,” he says."
This is in line with what I have said before (see Big Data + Genomics ≠ Your Grandparent's Monoculture):
"the disruptions of new technology, big data and genomics (applications like FieldScripts, ACRES, MyJohnDeere or the new concept Kinze planters
that switch hybrids on the go etc.) will require the market to continue
to offer a range of choices in seeds and genetics to tailor to each
producer's circumstances of time and place. There are numerous margins
that growers look at when optimizing their seed choices and it will
require a number of firms and seed choices to meet these needs as the
industry's focus moves from the farm and field level to the data gathered by the row foot with each pass
over the field."
The convergence if big data and genomics is driving more diversity into every seed in every field across every acre.