Science Literacy and GMO Perceptions (Study)

This certainly provides some evidence that an learning path associated with QR codes might be ideal for informing consumers without scaring them away.

 

From the Abstract:

 

"A survey experiment was designed to measure the effect of science and genetics literacy on consumer perception and acceptance of GMOs and GMF. A sample population of college students answered a questionnaire either before or after a 50-minute lecture about science and genetics concepts relevant to GMO development and cultivation....Comparison of pre-lecture and post-lecture responses revealed that science and genetics literacy had—at least—a short-term effect on student perception of GMOs, which led to increased desirability of GMF, including food containing transgenic and first-generation GMOs."

Article: Can Science and Genetics Literacy Affect Student Perception of Genetically Modified Organisms? Gerardo H. Nunez, Alisson P. Kovaleski, Bruno Casamali, and Rebecca L. Darnell

University of Florida

 

See also:  

 

An Econometric and Game Theoretic Analysis of Producer and Consumer Preferences Toward Agricultural Biotechnology

 

Perceptions of GMO Foods: An Hypothetical Application of SEM