This certainly provides some evidence that an learning path associated with QR codes might be ideal for informing consumers without scaring them away.
From the Abstract:
Article: Can Science and Genetics Literacy Affect Student Perception of Genetically Modified Organisms? Gerardo H. Nunez, Alisson P. Kovaleski, Bruno Casamali, and Rebecca L. Darnell
University of Florida
An Econometric and Game Theoretic Analysis of Producer and Consumer Preferences Toward Agricultural Biotechnology